Esprit Telecom hires new marketing chief

European telecoms network operator Esprit Telecom has hired a chief marketing officer to prepare for Europe-wide telecoms deregulation in January.

Nick Pellew was previously marketing director at Videotron but lost out when the cable company was folded into Cable & Wireless Communications in April.

He joins Esprit, which provides international and long-distance telecoms services for businesses, immediately. The company has operations across Europe – including Germany, France, the Netherlands and Spain – and its client list includes the merchant bank Barings, the Ritz Hotel and German airline Lufthansa.

It is the first senior marketing appointment at Esprit. Pellew will be responsible for drawing up a strategy and executing campaigns to help the company exploit, and survive, deregulation. Its most recent UK results showed losses of 6.3m in the past nine months on revenue of 32.7m.

“My key task will be to get a better product, and to look at pricing and market development opportunities,” says Pellew. “Esprit is growing rapidly but it is still small enough to take opportunities as they arise. It will be aggressive with the onset of deregulation.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here