Carlsberg has launched “Cmail”, a branded electronic postcard service, allowing users to send messages on cards selected from a wide range of designs discreetly branded and franked with the Carlsberg logo. The service has been licensed for free use by users of MSN and Future Net Website. The Cmail initiative is part of probably the worst-timed Website revamps of all time by Carlsberg, which last week announced hundreds of job losses and plans to close three breweries.
Yahoo! UK and Ireland is understood to have registered page views of over 2 million a day in the aftermath of the death of Diana, the Princess of Wales, according to industry sources, representing nearly four times its usual audience size.
Waterstones has installed a kiosk-based book request system at its flagship Glasgow store, for use by customers wanting to check whether their book is in stock.
The Ham & High, currently nominated as the Newspaper Society’s Weekly Local News-paper of the Year, has launched a Website (www.hamhigh. co.uk). The site aims to exploit the online advertising potential of the lucrative property market covered by the paper’s catch-ment area. Its launch has been promoted with the dist-ribution of a “Get on the Net” CD-Rom included with every copy of the paper’s September 26 edition.