DIGESTS

Express Newspapers has appointed Daily Telegraph sports and sponsorship manager Ed Lowe to be its first sports sponsorship manager. At the Telegraph, Lowe was responsible for setting up the Fantasy Football league.

Sainsbury’s is understood to have appointed six-sheet poster contractor Adshel to handle the fledgling poster operation outside its supermarkets. The retailer is the latest to spot the potential of the valuable space outside its stores as a new advertising site for packaged goods. The supermarket denies an appointment has been made.

Cockburn’s Special Reserve, the Allied Domecq port brand, is to sponsor a package of ITV peaktime comedy programming in the run-up to Christmas. The deal was negotiated by Sponsorvision through Laser and includes editions of It’ll be Alright on the Night, An Audience with Ronnie Corbett and The 1997 British Comedy Awards.

Abbott Mead Vickers.BBDO launches the latest poster executions for The Econo-mist this week, on a range of 48- and six-sheet sites concentrated at major rail stations and airports (right).

IPC Magazines launches Made Up! on October 23, through subsidiary South Bank Publishing Group. The title, aimed at 16- to 24-year-olds, will devote 90 per cent of its editorial to reader makeovers.

Nestlé brand Crosse & Blackwell is to sponsor a second series of the thrice-weekly daytime ITV series Quisine, which will run from October 17 to December 18.

Gordon Drummond, former sales director of London dance station Kiss 100, has joined Brighton’s Surf 107 as station sales director. Surf 107 is scheduled to launch next year.

Mitsubishi Computers is to sponsor Fantasy Football League, the Electronic Telegraph’s Internet version of Fantasy Football.

Barclaycard is to sponsor ITV’s Champions of Sports Awards, scheduled for November 1. Barclaycard will act as both event and broadcast sponsor.

Citroë has signed an Underground station sponsorship deal worth 350,000 covering Earl’s Court station, which will run during the London Motor Show later this month.

Uploaded (www.uploaded.com), the online version of IPC’s Loaded magazine, attracted 101,000 users in July, and generated 1.9 million page impressions, according to its first audience audit conducted by ABC//electronics. New Scientist’s site (www.newscientist.com) attracted 174,000 users, and generated 1.6 million page impressions during the same period.

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