Rankin to launch Food and Travel magazine

Former publisher of BBC Good Food and BBC Holidays Gregor Rankin is launching a magazine called Food and Travel.

The monthly title, which goes on sale from December, will have an initial print run of 80,000, but Rankin says he expects circulation to settle at about 50,000. The cover price will be 2.50.

Food and Drink will mix restaurant reviews and dinner party-type recipes with travel features edited by Gill Williams, a travel broadcaster and writer.

Condé Nast launched Traveller magazine last month, with a circulation target of 70,000 to 80,000. Rankin says: “Traveller is aimed at super As, whereas we are looking more at ABs and the top C1s.

“I wish Traveller well, but I don’t feel confident that there is enough of a market for a travel title alone. But travel and food together are natural partners. We will be like Vogue Entertaining, an Australian title from Condé Nast.”

The title is the first major con-sumer initiative from Fox Publishing, which was set up two years ago. The company also publishes the Euro-sport series.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here