…as business arm hires boss

BT has recruited Afshin Mohebbi to replace Kathleen Flaherty as director of marketing in its business communications division.

Mohebbi was most recently vice-president of business marketing for Pacific Bell in California. He joins at a time when BT’s business division is facing a stronger threat from a reinvigorated Cable & Wireless Communications, which is planning to spend 50m on ads before March.

The BT business division accounts for more than 1.5bn of BT’s total income and Mohebbi will control a marketing budget of over 100m. The division’s head of marketing communications Dominic Owens will report to Mohebbi.

Duncan Ingram has been standing in for Flaherty since she moved back to the US in anticipation of taking a role in the new Concert company – the result of the proposed merger between BT and MCI.

But this has been thrown into chaos by the intervention of US telecoms group Worldcom, with a $30bn (19bn) bid for MCI.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here