Briefs

Hachette, the publisher, has launched a new business magazine in Spain entitled Emprendedores. The title will have an initial run of 300,000 copies and is aimed at a broad target market.

Casadevall Pedreño & PRG, one of Spain’s largest locally-owned operations, is to restructure following the departure of its managing director, Agustín Ebaile. At the same time, it continues to study the possibility of linking with an international network.

Chiappe Bellodi Associati, an affiliate of the GCI group based in Milan, has been appointed to handle public relations for FIMI, the Italian music industry federation.

Joachim Klewes has been named head of Edelman’s European PR network, just eight months after leaving Kohtes & Klewes, which he founded and developed into Germany’s leading PR agency.

Guinness (right) has handed responsibility for advertising its entire range of beers in Germany, including core stout product Kilkenny and Harp Irish lager, to Dsseldorf agency Frhling. The business was previously handled by FCA/BMZ.

Pickl, the Munich-based agency, has produced an international campaign to introduce Marbert’s new unisex fragrance, Diesel Plus. Appearing in Germany, the UK and Scandinavia, among other countries, the campaign will be backed by about 3m in media spend.

Fisherman’s Friend has introduced a new lemon-flavour variant in Germany, supported by advertising from Springer & Jacoby. Launched in the country in 1977, the brand has proved a strong seller and currently leads the German market for cough sweets.

KM Wolff, a Grey-group agency based in Hamburg, has been appointed to handle advertising for Bild am Sonntag, Germany’s leading Sunday tabloid newspaper. The agency has also been chosen to handle the DM5m account of Axel Springer’s motoring magazine, Autoforum.

CP Comunicaciòn has been appointed to handle direct communications connected to the Spanish launch of Smart, the car developed jointly by SMH and Mercedes-Benz. Above-the-line work for the launch will be devised by Swiss agency Weber Hodel Schmid.

Expo 2000 (the world fair due to be held in Dsseldorf in the year 2000) organisers are reconsidering their relationship with HF&P/Dentsu, the agency contracted to build support among possible sponsors, according to Germany’s Manager magazine.

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