Online Magic, the new media company, is to build a World Cup Website sponsored by General Motors. The company beat nine other European interactive agencies to secure the business. The multilingual site will be branded with both the Vauxhall and Opel marques, and aim to build up the car manufacturer’s official sponsorship of the competition.
BSA, the anti-piracy group, launches its latest campaign against software theft this week, targeting small and medium-sized companies. Nearly 20,000 businesses employing less than 500 staff will be investigated by Crackdown 97, the BSA claims. The programme will be backed by an ad campaign running until the end of the year.
Virgin Radio is to broadcast Chris Evan’s (right) breakfast show on the Internet, in an online initiative which will also involve the archiving of Evan’s shows, allowing consumers to listen to Virgin’s output after the broadcast.
Jfax Personal Telecom has called for US-style legislation to tackle the growing problem of junk faxing in the UK. The Brighton company offers online collection of voicemail and faxes to UK customers.
Yahoo! has launched a free personalised e-mail service to users across the world, allowing subscribers to pick up e-mail from any computer terminal with Internet access. The company aims to finance the scheme by selling banner ads on windows used to access mail.
Norweb, the utility company, is aiming to recruit 200 customers to pilot a service which will offer high-speed access to the Internet through domestic electricity supplies.