DIGESTS

Reebok International has appointed John Wardley as director of worldwide advertising – a new position. He was senior advertising director at Coca-Cola.

Reebok and Columbia Tri-Star have reached an out-of-court settlement on their dispute over this year’s blockbuster film Jerry Maguire. The terms of the agreement remain undisclosed. However, both parties say they will work together in the future. Reebok had lodged a 70m suit against the studio for failing to include a spoof Reebok ad in the film.

Coca-Cola offices and attractions across the world were closed yesterday (Tuesday) as a tribute to Roberto Goizueta, the company’s chief executive and chairman, who died of lung cancer on Sunday.

The European Commission has confirmed it is investigating Microsoft following allegations of anti-competitive practice in the marketing of its software in Europe. Commission sources confirm its competition department is liaising with the US’ Justice Department, which this week called for a $1m-a-day fine on the software giant for alleged anti-trust violations.

MD Foods is launching a range of Barbie doll branded dairy products. The launch of yogurt, fromage frais and milkshakes will coincide with a ‘Pink Month’ promotion by manufacturer Mattel. The toy giant is increasing its ad spend by 25 per cent to cover the promotion.

Freedom Food, the RSPCA’s farm animal welfare food labelling scheme, has broken into the dairy market. Stilton cheese producer Long Clawson and eggs processor Dell Foods have been accredited with the welfare assurance label.

The UK Coalition for People Living with Aids and HIV has appointed Ian Govendir as director of development. Ian Govendir – former chief executive of the British Lung Foundation – will be responsible for marketing, corporate fundraising and media relations.

Ikea is to launch its design and lifestyle title called room next week (right). It will be published quarterly with a cover price of 1, planned circulation of 500,000 and will be distributed primarily through Ikea’s eight UK stores.

Marketing Week has teamed up with the Direct Mail Information Service to probe response rates to mailings, press ads, inserts and door-drops. Inside this issue you will find a questionnaire insert asking you for simple data on the sizes of mailings and response rates to them, their costs and the type of lists used. All replies to the survey will be confidential and should reach the DMIS by November 13.

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