Johnson picks mass-market brands head

Johnson & Johnson has appointed Will Finn to oversee the marketing of mass-market brands, such as its baby and healthcare products.

Johnson & Johnson has appointed Will Finn to oversee the marketing of mass-market brands, such as its baby and healthcare products.

Finn, former international marketing director for Johnson & Johnson’s RoC skincare brand, has been promoted to UK franchise director to head one of two marketing arms.

He will be responsible for own-brand infant products and the PH 5.5 personal care, Carefree sanitary protection, Clean & Clear skincare, KY Jelly lubricant and Reach oralcare brands. The appointment follows the recent restructure of Johnson & Johnson’s consumer marketing department (MW September 11).

Last month, marketing director Barton Warner became European franchise director and the responsibility for the department was split between two franchise directors, each overseeing their own brand portfolio.

Ann Peart, former marketing manager for PH 5.5, has been promoted to franchise director for skincare ranges Neutrogena and RoC.

Both franchise directors report to managing director Mike Head.

The company says the rejig is the result of internal growth and the need to divide the marketing department into more manageable portfolios.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here