New Premier Beverages chief quits

Gabi Baron, Premier Beverages’ newly appointed marketing chief, has left the company just three months after joining. It is not known what her new role will be.

Neil Gillis, the commercial director of Premier Beverages to whom Baron reported, says that her departure was “by mutual agreement”.

Baron’s role was created to spearhead the growth of beverage brands, which include Typhoo, Marvel, Cadbury-branded hot drinks and London Herb & Spice herbal teas.

She was headhunted for the position of general marketing manager while at Procter & Gamble, where she was involved in product development. She will be replaced by former marketing controller for the tea brands Chris Thomas.

Baron appointed Saatchi & Saatchi to handle Typhoo and the herbal teas only one month into her new job. The account was reviewed out of Delaney Fletcher Bozell, which was retained for Cadbury’s Chocolate Break and Highlights.

Shortly before she joined Premier, Baron had high hopes for her brands. She told Marketing Week in an interview (June 26) that she was looking forward to settling into the role and was confident that she would push Typhoo up the tea league, where it holds third position.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here