Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per cent. Perks for cardholders include worldwide queue-jumping at the restaurant chain, a 50 per cent discount on all theatre tickets, and a free t-shirt.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.