CLK gets one up with Mercedes
As a brand specialist, CLK was intrigued to read the article on how Mother plans “Virgin-style” brand stretch into magazines, retail and products such as fashion. It’s a bold move for an ad agency and certainly flexes the brand in a highly innovative way.
I have to reveal, however, that CLK beat Mother to it – the Mercedes CLK was launched in September.
Jonathan Hall
Marketing consultant
CLK
London W1