DIGESTS

The Independent Television Commission (ITC) has proposed changes to Channel 4’s licence which will require the station to halve the volume of repeats carried during peaktime to less than 20 per cent. The ITC is also proposing that C4 increase the volume of UK programmes to 60 per cent of output, rising to 70 per cent in peak times by 1999. Last year, only 53 per cent of C4 output was UK-produced…

…the ITC has announced a relaxation of rules surrounding the advertising of dating services on TV. It allows for the advertising of telephone dating lines, as well as introductory services, with immediate effect.

ITV’s flagship arts programme, The South Bank Show, registered its best viewing figures on Sunday, for its profile of Michael Flatley, star of stage show Riverdance and Lord of the Dance. The profile, shifted to an early evening timeslot, attracted a peak audience of 11 million, and average viewing figures of 8.3 million.

EMAP On Air, the new broadcast sales house, opens for business on Monday November 3. It will sell advertising for its 19 radio stations across the country, as well as the company’s two music cable channels – The Box and Kiss TV.

NME’s Internet edition attracted 1 million page impressions in the month to July 23, according to the Website’s first official audit by ABC//electronic. The music weekly’s site, nme.com, registered 51,669 users during the month.

Yahoo! UK & Ireland, Britain’s leading Website publisher, which celebrates its first birthday this week, has launched a finance service featuring content supplied by the London Stock Exchange, Reuters and Press Association.

The Flying Dutchman Company, the audio production group, is launching a CD audio magazine – Bloke – in February 1998.The title will be targeted at ‘young, single professional men who are typical FHM or GQ readers’. The title will be distributed free by direct mail to 50,000 men selected to appeal to potential advertisers.

Touch, the underground lifestyle magazine (right), has appointed former deputy editor Vincent Jackson editor, following a shake-up of the monthly title’s editorial team. Contributor Toussaint Davy has been appointed deputy editor. The former editor Jaimie D’Cruz is remaining with the magazine but will be ‘coordinating commercial activities’. The 75th edition of the seven-year-old title appears on newsstands this week.

Monroe, the motor component manufacturer, has appointed JWT Europe to handle its pan-European media planning and buying account out of London. JWT is planning a TV campaign for Monroe’s shock absorber products across Scandinavia, Central and Eastern Europe next year, using creative work from JWT Detroit.

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