DIGESTS

Asda has been restrained by the High Court from selling healthcare products, including Pharmax’s Sudocrem and Infacol, at below their resale price maintenance level.

Hertz, the car rental company, has appointed Michael Garcia as vice-president of sales and marketing for Hertz International. Garcia, previously marketing vice-president for Hertz USA, will concentrate on building the brand across Europe.

Keno is seeking its first marketing director as it rolls out its pub lottery scheme. Managing director David Griffiths previously handled all marketing, but now wants a dedicated marketer.

British Airways launches a global corporate TV network BATV, aimed at employees, this week.

A CIA MediaLab Sensor survey has found that two-thirds of the public feel the use of the Spice Girls to advertise, endorse and promote products has reached saturation point. The reaction, predicted by Marketing Week (MW October 2), has been identified within younger age ranges.

Gordon Brown, the Chancellor of the Exchequer, has finally come up with a name for the new financial services watchdog. The Financial Services Authority replaces the Securities & Investments Board and will bring nine regulatory bodies under one roof by 1998, giving disgruntled investors a single point of contact.

Keith Miles and Philip Beard the founders of Air Miles’ promotional programme have launched Loyalty Rewards, which aims to offer travel and leisure goods to existing and new loyalty programmes in the UK. The company plans to launch the rewards service next April, and claims to have signed up two major UK companies already.

Roche Consumer Health for Over The Counter Medicines has appointed Tom Crimmins as director of marketing in the UK. He was formerly country manager for Roche Consumer health products in Indonesia.

Budweiser (right) is launching a 3m TV ad campaign through BMP DDB in the run-up to Christmas. It features a steel worker who outwits a cheating foreman in a poker game. The campaign is part of a 25m marketing programme and will run on ITV, Channel 4, Channel 5 and satellite.

Unilever is considering whether to consolidate its dual global advertising functions under one executive , according to insiders. The favourites for the spot are Michael Brockbank, vice-president advertising for food products, Marlies Ponsioen, senior ad manager for frozen foods, and Leo Van Of, senior ad manager for food and beverages in Europe.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here