DIGESTS

Asda has been restrained by the High Court from selling healthcare products, including Pharmax’s Sudocrem and Infacol, at below their resale price maintenance level.

Hertz, the car rental company, has appointed Michael Garcia as vice-president of sales and marketing for Hertz International. Garcia, previously marketing vice-president for Hertz USA, will concentrate on building the brand across Europe.

Keno is seeking its first marketing director as it rolls out its pub lottery scheme. Managing director David Griffiths previously handled all marketing, but now wants a dedicated marketer.

British Airways launches a global corporate TV network BATV, aimed at employees, this week.

A CIA MediaLab Sensor survey has found that two-thirds of the public feel the use of the Spice Girls to advertise, endorse and promote products has reached saturation point. The reaction, predicted by Marketing Week (MW October 2), has been identified within younger age ranges.

Gordon Brown, the Chancellor of the Exchequer, has finally come up with a name for the new financial services watchdog. The Financial Services Authority replaces the Securities & Investments Board and will bring nine regulatory bodies under one roof by 1998, giving disgruntled investors a single point of contact.

Keith Miles and Philip Beard the founders of Air Miles’ promotional programme have launched Loyalty Rewards, which aims to offer travel and leisure goods to existing and new loyalty programmes in the UK. The company plans to launch the rewards service next April, and claims to have signed up two major UK companies already.

Roche Consumer Health for Over The Counter Medicines has appointed Tom Crimmins as director of marketing in the UK. He was formerly country manager for Roche Consumer health products in Indonesia.

Budweiser (right) is launching a 3m TV ad campaign through BMP DDB in the run-up to Christmas. It features a steel worker who outwits a cheating foreman in a poker game. The campaign is part of a 25m marketing programme and will run on ITV, Channel 4, Channel 5 and satellite.

Unilever is considering whether to consolidate its dual global advertising functions under one executive , according to insiders. The favourites for the spot are Michael Brockbank, vice-president advertising for food products, Marlies Ponsioen, senior ad manager for frozen foods, and Leo Van Of, senior ad manager for food and beverages in Europe.

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