Griffin Bacal picks up Schwarzkopf business

Griffin Bacal has picked up business from Schwarzkopf, understood to be pan-European and worth up to 4m, to produce advertising for its hair colourant products.

The above-the-line account is understood to be for the launch of a new range called Country Colours.

Other Schwarzkopf Henkel brands include Poly Perms and colourants – which are sold in Australia, Spain and Germany – and Henara semi-permanent colouring powders.

Neither Schwarzkopf nor the Omnicom-owned agency would comment on which brands the agency would work for or in which markets.

The company’s Gliss and Henara haircare ranges, as well as its Thera-Med oral care products, are handled by FCA!, the result of a merger between Kelly Weedon Shute and Impact FCA! earlier this year.

CIA Medianetwork won the 4m centralised UK media buying and planning account for Schwarzkopf Henkel this time last year.

German toiletries giant Henkel acquired Schwarzkopf in 1995. Other integrated brands include Aapri skincare, Solvite glue and Supersoft haircare.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here