Halifax reviews 35m DM brief

The Halifax is reviewing its direct marketing business worth about 35m. At the moment, the whole DM budget is handled by Bates Communications. The Halifax is known to want to increase the roster.

Halifax assistant general manager customer communications Mike Lavender says: “We have over 20 million customers and communicate with them in a variety of ways. We’ve been expanding our database and are poised to do more in this area.”

He adds that as the business grows it will be increasingly difficult for all work to be handled by one agency.

However, he stresses that the relationship with Bates Communications is not in danger. He also denies speculation that its 25m advertising account – currently with Bates Dorland – is under review, but admits the bank is always talking to other agencies.

Bates has worked on the account for eight years. But in July, the account director Penny Reid quit. She now works at GGT.

Halifax, which started trading as a bank in June, claims one in six adults is in some kind of contact with it.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here