IWS hires Peers to head 22m Woolmark drive

The International Wool Secretariat (IWS) has appointed Nicola Peers to oversee global marketing for the Woolmark.

Peers was the UK marketing director of Sopexa until she walked out over cuts in her budget three months ago (MW July 24).

She has now been appointed by the IWS as group manager for international marketing, following David Conners’ promotion to global director of operations.

She will oversee a marketing budget of 22m, which covers clothes labelling, point-of-sale material and above-the-line advertising. She will report directly to Conners. Peers, who will be based at IWS’s UK office in London, will also oversee media relations.

Peers was marketing director for Sopexa, the international consultancy body for the French food and wine industry, for six years before resigning. She has yet to be replaced.

The IWS, whose global brief is to increase wool consumption, recently traded in its James Bond-style television advertising for a fashion-led campaign through Abbott Mead Vickers.BBDO.

The press campaign, which features top models, including Annie Morton and Emma Balfour, is running in the fashion and lifestyle press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here