Palmer nets global Cadbury role…

Cadbury marketing director Alan Palmer has been promoted to a new international role within Cadbury Schweppes.

Palmer, who has been the confectionery giant’s marketing director for the past four years, will become international marketing director for Cadbury Schweppes’ confectionery businesses worldwide.

Part of his newly-created role will be to oversee the international development of the Cadbury “masterbrand” and “power brands”, such as Trebor and Bassett.

It is not yet known who will replace Palmer.

Last year, Palmer oversaw one of the most successful confectionery launches with Fuse. Fuse became the UK’s favourite confectionery item in its first four weeks, accounting for 6.5 per cent of all countline sales.

Palmer was previously marketing director at Trebor Bassett and has worked for Cadbury Schweppes.

See News Analysis, page 22

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here