The Scottish Tourist Board (STB) is reviewing its 2.5m advertising and media account in a statutory review. The account has been handled by Faulds Advertising since 1992. The Edinburgh agency created a campaign which runs in Scotland and London. In Scotland the strapline is “It’s your country. Try it.” The campaign has run on TV […]
BT has moved closer to its anticipated takeover of Cellnet by giving control of service provision for more than 1 million BT Mobile and Securicor Cellular Services domestic users to the mobile operator. The change for the 1.5 million consumers, including smaller business users, will occur over the next year. Cellnet says the customers will […]
Thomson Holidays is to become the first holiday company to launch its own-branded car hire service, called Thomson Car Hire. The travel company has tied up with Holiday Autos, an established car hire business, to operate the company and claims its hire rates will be about ten per cent cheaper than established car hire companies, […]
Andrew Neil has pulled out all the stops to sharpen The European’s focus as a business paper and boost its fortunes. But he may find the hard work has only just begun. By John Shannon. John Shannon is president of Grey International.
So there really is a chance of a peaceful solution to the long-running troubles. At last, the warring factions are to sit at the same negotiating table. The talks about talks are over, issues of proximity are put to one side and, in a truly landmark moment in the history of our nation, the board […]
The British market research industry is still booming and, with a growing number of companies using research in new product development, brand planning and promotion, the future looks even rosier.
Scottish Courage is believed to have appointed Mountain View, the agency formerly known as Barker & Ralston, to handle the 2m advertising for Canadian lager brand Molson. The Scottish brewer pulled its 2m advertising account for Molson out of Foote Cone & Belding in April, saying it wanted to reduce its roster agencies and that […]
Brand equity is an essential component of company profitability, explains Paul Simons, but an accurate means of measuring it is still proving elusive.
Guy Laurence is swapping his role as James Bond’s emissary to work for Schwarzenegger, Stallone and Willis – and spearhead Planet Hollywood’s European expansion. Roger Baird finds out why.
Scottish Courage has appointed Maurice Breen from Scotch whisky marketing company Matthew Gloag to handle one of the most important jobs in UK beer marketing. Breen, who is global controller for The Famous Grouse brand at the Perth-based company, which handles marketing and distribution for Highland Distilleries, has been appointed brands director for premium lagers […]
As a “born-again biker” I have to reply to Paul Hunter’s letter (MW September 18). Mr Hunter, you are missing the point. The motorcycle industry is doing a fine job in both product development and marketing. There is nothing wrong with the strategy. Take a look at the statistics and you will see what I […]
An advertisement for The Vegetarian Society which links cancer to eating red meat has been condemned by a breast cancer charity . The ad shows close-ups of post-operative scars on cancer sufferers and carries the headline: “It’s much easier to cut out meat.” Pamela Goldberg, director of the Breast Cancer Campaign which is one of […]
Your News Analysis “Goldfish card heads for lucrative waters” (MW September 11) was misleading in its claim that Goldfish customers would qualify for a discount against their TV licences. The scheme will enable customers to save points towards the licence; the licence is not discounted. Tony Kitt Director TV Licensing Bristol
BBC Radio International, a division of the corporation’s commercial arm BBC Worldwide, is seeking a media agency to handle its launch into sponsorship and advertising on overseas radio programmes. BBC Radio International, part of BBC Worldwide Music, needs an agency with a global network to carry out research for clients wanting to know the composition […]
The use of one-stop agencies to supply all aspects of promotional initiatives is on the increase. But many believe it compromises quality.