Month: October 1997

Time to look at brand identity

Marketing Week

I would like to comment on the letter sent by Steve Cook, chief executive, Carlson Marketing Group (MW October 16). Regarding the survey Esteem power (MW September 18), yes it is possible that some marketers have not heard of Carlson Marketing, but have lived in the UK for the past 20 years. Perhaps Carlson should […]

Halifax reviews 35m DM brief

Marketing Week

The Halifax is reviewing its direct marketing business worth about 35m. At the moment, the whole DM budget is handled by Bates Communications. The Halifax is known to want to increase the roster. Halifax assistant general manager customer communications Mike Lavender says: “We have over 20 million customers and communicate with them in a variety […]

Discount cuts – but add value

Marketing Week

I read with interest the letter by Steve Cook of Carlson and, like him, I share a healthy scepticism of your sales promotion survey. I have, over the past number of years, spent large amounts of time trying to convince clients not to discount but rather add value to their brand propositions, by effective promotional […]

Model ad to push Oxfam retail outlets

Marketing Week

Oxfam has signed supermodel Karen Elson to take its advertising to the catwalk in a new TV and cinema ad. Elson, the face of designer fashion houses Chanel and Versace and cosmetics brand Clinique, stars in the commercial through Leo Burnett. The ad is the first in which Oxfam has focused on its retail arm; […]

Crookes Healthcare hires new director of marketing

Marketing Week

Amanda Jenkins has been appointed director of marketing for Crookes Healthcare, the UK division of Boots Healthcare International (BHI). It is a key appointment for Boots. The UK subsidiary deals with all of Boots’ over-the-counter brands, which include major names such as Strepsils, Nurofen, E45 and Optrex. Jenkins, who launched the Nurofen Plus brand in […]

Formula 1 team banks on HSBC

Marketing Week

In the cover story, entitled Sponsors on crash course (MW October 16), Midland Bank is included on the list of sponsors for the new Stewart-Ford team. This is incorrect. Midland Bank is a wholly-owned subsidiary of HSBC Holdings plc and it is HSBC that sponsors the team and whose logo appears on the car. Simon […]

MW forced to hand back Lottery paper

Marketing Week

Marketing Week has been obliged to hand back to Camelot a leaked document whose disclosure in the magazine led to a national outcry earlier this year, over the 40 per cent bonuses the lottery operator was paying some of its top executives (MW May 29). The decision was forced on the magazine after three Court […]

Life changes

Marketing Week

The metamorphosis of Lynne Franks PR into Life PR is symbolic of an industry trying to lose its ‘Ab Fab’ image and be taken seriously as part of the advertising mix. But only agencies that show the confidence and ability to tackle more sophist

Brief

Marketing Week

Bally, the footwear brand, is launching a 20m advertising campaign, through TBWA Simons Palmer, to introduce global fashion brand Exedo. Although the 25 ranges of unisex shoes and over 100 ranges of clothes will be launched in 500 Bally stores globally, there are plans to open Exedo stores around the world. The range will focus […]

UK resists the clothes show

Marketing Week

Despite the UK’s leading role in the world fashion industry, UK consumer spending on clothing lags behind other European countries. Robert Clark is executive director at Corporate Intelligence on retailing.

Monsanto nets former critic as spin-doctor

Marketing Week

Monsanto, the US biotechnology company involved in developing genetically engineered crops, has appointed a former consumer champion and critic of the genetically modified food industry as its first UK spin-doctor. Ann Foster, director of the Scottish Consumer Council, becomes Monsanto’s first permanent lobbyist, with a brief to improve communication with consumers, retailers and manufacturers about […]

Brief

Marketing Week

French designer Jean Paul Gaultier claims to have created the longest kiss in advertising history for his latest TV campaign. The new 1.3m ad features supermodel Kristen MacMenamy and her sailor boyfriend enjoying a marathon 30-second French kiss. The campaign, devised by Gaultier and directed by Jean-Baptiste Mondino, runs throughout December and promotes both the […]