Agencies work on public image
Marketing WeekLast week’s ‘Cite de la Pub’ exhibition in Paris marks an attempt by the advertising industry to counter consumer hostility about advertising.
Last week’s ‘Cite de la Pub’ exhibition in Paris marks an attempt by the advertising industry to counter consumer hostility about advertising.
British Interactive Broadcasting (BIB) is close to appointing a permanent marketing director and a sales director. Chris Townsend, acting marketing director for the BIB, says: “We will be making appointments for these posts in three or four weeks. For both roles we are looking at people who will come from outside TV.” Townsend adds: “Those […]
The role of the media buyer has massively expanded. Jane Ratcliffe says she and her colleagues have become consultants on everything from product design to npd. But where does this leave account directors? Jane Ratcliffe is business developmen
Last week’s ‘Cite de la Pub’ exhibition in Paris marks an attempt by the advertising industry to counter consumer hostility about advertising.
Mobile phone companies have unveiled their most aggressive marketing packages yet, as they prepare for the peak Christmas buying season. One2One will try to woo new subscribers by offering a free two-day break for two in a choice of over 100 Forte Heritage or Posthouse hotels. This, its most generous Christmas promotion yet, is intended […]
DoubleClick, the US-based Internet ad sales company, has hired Ogilvy & Mather’s Andy Mitchell to head its drive to become Britain’s leading selling point for online advertising.
British companies are committing an average of only 3,000 to establishing and maintaining their Websites, despite a majority reporting that the sites had successfully increased business. Those firms which believe their Website is already delivering value to their business are prepared to spend nearer 4,000 on site development, according to a survey commissioned by law […]
DoubleClick, the US-based Internet ad sales company, has hired Ogilvy & Mather’s Andy Mitchell to head its drive to become Britain’s leading selling point for online advertising.
Kevin White, Coca-Cola Schweppes Beverages’ vice-president of sales and marketing, who was promoted to the role only last month, is joining Trebor Bassett. White will fill the newly-created role of sales and marketing director of the Cadbury Schweppes-owned sugar confectionery manufacturer. Marketing director Bruce Burnett has been axed in the Trebor restructure (MW October 23) […]
WPP, the marketing services group headed by Martin Sorrell, is poised to bankroll the takeover of HHCL & Partners by Sir Tim Bell’s public relations group Chime Communications. WPP is to buy a 29.9 per cent interest (the maximum holding for a minority shareholder) in Chime, worth about 15m, which will effectively finance the purchase […]
A 2m press campaign through BMP DDB launches this week for Sony Consumer Products Group. The ads will showcase individual Sony products, including a Sony Home Video Centre and its CMD-Z1 mobile telephone. The ads are intended to show Sony’s innovative abilities, rather than simply focusing on major products such as its Walkman.
Mediapolis is understood to have won the 15m implementational planning and buying account for Mercedes-Benz, the prestigious German car manufacturer. The agency is believed to have beaten incumbents Leo Burnett, John Ayling Associates (which handles Mercedes’ fleet account) and the CIA-owned agency the Negotiation Centre to the business. The media review was called earlier this […]
Bausch & Lomb launches a 1m pan-European cinema campaign this week for its disposable contact lenses. The ad, by Paling Walters Targis, features a man apparently planning to end a relationship with his girlfriend until it transpires that he is
Northern Electric says it is poised to win over one tenth of domestic gas customers across the North-east which, along with Scotland, is opening up to competitive supply from November 1. The Newcastle-based utility company expects to have secured at least 75,000 out of 800,000 possible gas customers in the region by this weekend’s “switch-over” […]
Grey Advertising is undergoing a management restructure which coincides with the departure of planning director Peter Field and managing director Nigel Sharrocks from the agency. Field, like Sharrocks, leaves without a job to go to and his position has not yet been filled. Sharrocks is unlikely to be replaced for several months and chairman Roger […]