Griffin Bacal has picked up business from Schwarzkopf, understood to be pan-European and worth up to 4m, to produce advertising for its hair colourant products. The above-the-line account is understood to be for the launch of a new range called Country Colours. Other Schwarzkopf Henkel brands include Poly Perms and colourants – which are sold […]
As a brand specialist, CLK was intrigued to read the article on how Mother plans “Virgin-style” brand stretch into magazines, retail and products such as fashion. It’s a bold move for an ad agency and certainly flexes the brand in a highly innovative way. I have to reveal, however, that CLK beat Mother to it […]
The first shots in the sponsorship battle for World Cup domination have been fired by Nike with its purchase of a site on the outskirts of Paris, where it plans to build a football Village. The sports goods company is expected to run competitions and events, and may bring star teams like Brazil and Holland, […]
Mega-brands will become the foundation of the single currency with the power to push for EMU – and they should use it, argues George Pitcher. George Pitcher is chief executive of media consultancy Luther Pendragon
Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per […]
A senior reshuffle is unlikely to lift Trebor’s fortunes – it must start to use its ad budget more creatively.
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The silly season usually dies with the last rays of summer, but gas fire manufacturer Valor has other ideas. The Birmingham-based company has launched a promotion offering 100 to new customers if it snows on Christmas Day. Valor marketing manager Chris Gamble says of the promotion running in all 240 British Gas Energy Centres: “The […]
Cinema admissions were up nearly 50 per cent in September on the same period the year before, according to new figures from Entertainment Data International (EDI). Figures for September show that admissions are up 49 per cent on the same period last year. Much of the increase is attributed to The Full Monty, which made […]
Condomania, one of Britain’s leading condom wholesalers and mail order retailers, has launched a Web-based condom supermarket, offering a 25 per cent discount on high street prices. The site (www.condoms4u.com) allows customers to order from a range of 1,500 product lines, including all well-known UK condom brands, alongside a range of other European and US […]
Odeon Cinema has appointed Ross James as its new marketing director. – James is serving out his notice at Littlewoods, where he is Littlewoods Lotteries’ marketing manager.
Nomura’s new position as the UK’s largest pub owner could hit Scottish & Newcastle’s profits, but this is just the beginning for a Japanese bank seeking exotic solutions to problems back home.
Rover has appointed Craik Jones to handle the strategic direct marketing for all its brands on an international basis. The agency was awarded the multimillion pound work without a pitch, although the car manufacturer did talk to other direct marketing agencies. Craik Jones is already the lead agency on Land Rover below the line in […]
Business has gone merger crazy, with deals worth 90bn struck last week. The advisers must be getting ready for tough times, says George Pitcher. George Pitcher is chief executive of media consultancy Luther Pendragon
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