BMP wins 10m Spillers account

Dalgety-owned Spillers Petfoods has centralised its 10m-plus media planning and buying account into BMP Optimum, following a four-way pitch.

The win brings catfood and dogfood brands Felix, Arthur’s and Winalot, under one roof.

BMP Optimum was the incumbent agency for dogfood, while the Network held the catfood business.

Leo Burnett Media and TMD Carat also pitched in the review, which was conducted by the Billet Consultancy.

John Montgomery, Spillers UK director of marketing, says: “In the end, the work of Mark Palmer and Steve Williams swayed the outcome.” Palmer was appointed as BMP head of planning in June and Williams is the TV buying director.

BMP Optimum is enjoying a run of new business. In September, the agency picked up the media planning and non-TV buying for Gillette blades and razor products in the same week as Manning Gottlieb Media moved its TV negotiation from TMD Carat to BMP.

Spillers is still reviewing its 2.5m UK and European advertising account for its dogfood brand Winalot. J Walter Thompson and BMP DDB are on the shortlist.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here