Brief

Regional brewer Fuller Smith & Turner is launching a new advertising campaign, through Doner Cardwell Hawkins, for its award-winning London Pride ale.

Regional brewer Fuller Smith & Turner is launching a new advertising campaign, through Doner Cardwell Hawkins, for its award-winning London Pride ale. It features the voiceover of retired England hooker Brian Moore, who reads extracts from one of Shakespeare’s most rousing speeches from Henry V. The action builds to the clash of a rugby scrum with the final words: ‘God for Harry, England and Saint George’ and pans to a pint of London Pride with the strapline ‘Whatever you do take Pride.’ The ads will be shown before the kick-off of the pre-Christmas rugby internationals on BSkyB and ITV. John Roberts, marketing director, says the campaign ‘continues to build on the association of quality and pride’.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here