Briefs

Goodby Silverstein & Partners has beaten J Walter Thompson New York and BBDO to the $30m (19m) international Pepsi Cola flavoured beverages advertising account, which includes 7-Up and Mirinda.

Goodby Silverstein & Partners has beaten J Walter Thompson New York and BBDO to the $30m (19m) international Pepsi Cola flavoured beverages advertising account, which includes 7-Up and Mirinda. The business was reviewed out of Ogilvy & Mather.

Magnet, the kitchens and builders merchants group, has opted to keep its 5.5m advertising account with McCann-Erickson Manchester and Universal McCann. Butler Lutos Sutton Wilkinson and J Walter Thompson Manchester were shortlisted in a review carried out by new group marketing director Andrew Airey.

Bartle Bogle Hegarty has picked up the Passoa, Galliano and Vaccari Sambuca brands from Cointreau, bringing its international account to 10m.

Actress Julie Walters is the star of the first national TV campaign from the Scottish mobile phone retailer DX Communications (right). The company will spend 800,000 before the end of the year on the campaign, created by the production company Picardy Productions, which is the prelude to the retailer’s expansion in England.

ITV’s marketing and commercial director John Hardie has confirmed TBWA Simons Palmer, HHCL & Partners, Duckworth Finn Grubb Waters and incumbent M&C Saatchi will compete for the station’s estimated 10m advertising account.

St Luke’s has pulled out of the pitch for the 4m Waitrose account due to take place next week. It is understood that the shortlist includes DF Bozell, Banks Hoggins O’Shea and incumbent agency LLS Jaffe Keating.

The Advertising Standards Authority has upheld a complaint about Ammirati Puris Lintas’ ad for Gillette UK, which claimed ‘100 per cent inspiration. 0 per cent perspiration’. The complainant challenged the statement that users would really be 100 per cent perspiration free.

Hewlett-Packard, the US computer and printer manu-facturer has announced a $75m (47m) international marketing makeover campaign which will attempt to inject more ’emotion’ into its branding. But US executives deny the move will prompt a consolidation of its global ad agencies. Saatchi & Saatchi handles advertising for H-P’s personal computer lines out of London.

Marketing Week and In-Store Marketing have joined force for the launch of a new event aimed at brand and retail marketers. The In-Store Marketing Show takes place from June 10-12 next year in London and will provide marketers for the first time with a showcase of the latest in-store products and technologies.

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