Goodby Silverstein & Partners has beaten J Walter Thompson New York and BBDO to the $30m (19m) international Pepsi Cola flavoured beverages advertising account, which includes 7-Up and Mirinda.

Goodby Silverstein & Partners has beaten J Walter Thompson New York and BBDO to the $30m (19m) international Pepsi Cola flavoured beverages advertising account, which includes 7-Up and Mirinda. The business was reviewed out of Ogilvy & Mather.

Magnet, the kitchens and builders merchants group, has opted to keep its 5.5m advertising account with McCann-Erickson Manchester and Universal McCann. Butler Lutos Sutton Wilkinson and J Walter Thompson Manchester were shortlisted in a review carried out by new group marketing director Andrew Airey.

Bartle Bogle Hegarty has picked up the Passoa, Galliano and Vaccari Sambuca brands from Cointreau, bringing its international account to 10m.

Actress Julie Walters is the star of the first national TV campaign from the Scottish mobile phone retailer DX Communications (right). The company will spend 800,000 before the end of the year on the campaign, created by the production company Picardy Productions, which is the prelude to the retailer’s expansion in England.

ITV’s marketing and commercial director John Hardie has confirmed TBWA Simons Palmer, HHCL & Partners, Duckworth Finn Grubb Waters and incumbent M&C Saatchi will compete for the station’s estimated 10m advertising account.

St Luke’s has pulled out of the pitch for the 4m Waitrose account due to take place next week. It is understood that the shortlist includes DF Bozell, Banks Hoggins O’Shea and incumbent agency LLS Jaffe Keating.

The Advertising Standards Authority has upheld a complaint about Ammirati Puris Lintas’ ad for Gillette UK, which claimed ‘100 per cent inspiration. 0 per cent perspiration’. The complainant challenged the statement that users would really be 100 per cent perspiration free.

Hewlett-Packard, the US computer and printer manu-facturer has announced a $75m (47m) international marketing makeover campaign which will attempt to inject more ’emotion’ into its branding. But US executives deny the move will prompt a consolidation of its global ad agencies. Saatchi & Saatchi handles advertising for H-P’s personal computer lines out of London.

Marketing Week and In-Store Marketing have joined force for the launch of a new event aimed at brand and retail marketers. The In-Store Marketing Show takes place from June 10-12 next year in London and will provide marketers for the first time with a showcase of the latest in-store products and technologies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here