Coke recruits Pepsi ad man for Euro role

Coca-Cola has appointed a former advertising agency account director on Pepsi Cola to oversee its 300m ad budget across Europe.

Martin Quinn, of top Australian agency Clemenger Sydney, is to become European advertising director at the world’s leading soft drinks company.

Clemenger, part of the worldwide BBDO network, has handled advertising for arch rival brand Pepsi for the past 15 years. Quinn left as director of the account.

He replaces Neil Simpson, who quit in July to join Adidas in the new role of global advertising director (MW July 31).

Based at Coke’s headquarters in Atlanta, Quinn will control the ad budget for the Coke, Fanta and Sprite brands across all European markets.

He joins the company at the beginning of next month.

He will report to Ian Rowden, vice-president and director of advertising, while Coke’s ad managers throughout Europe will report directly to Quinn.

Quinn will also oversee Coke’s relationship with its numerous roster agencies, which include Leagas Delaney, Wieden & Kennedy, Publicis and Mother.

Susan McDermott, Coke’s global spokeswoman, says that she is not aware of any plans to review the accounts.

Last year, Coke’s vice-president and director of advertising David Wheldon – whom Rowden replaced – left to join BBDO Europe, where he is now president.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here