Digests

– The Bozell network is tipped to strike a deal with Casadevall Pedreño, Spain’s leading independent agency, which is seeking an international partner, according to Expansiòn magazine.

The Bozell network is tipped to strike a deal with Casadevall Pedreño, Spain’s leading independent agency, which is seeking an international partner, according to Expansiòn magazine.

Zurich Assicurazioni, the Italian insurance company, is talking to agencies about running its first above-the-line campaign, to appear next year.

The Body Shop (right) is to reassume control of its franchise operations in France, with a view to boosting their performance. The company operates 24 franchised outlets in the country.

Honda has awarded its German product advertising to Frankfurt agency Tostmann & Wulfes. Consell, Cayenne/CDP and Bates also pitched. The latter retains the company’s corporate account.

Aneimo, the Spanish market research trade body, has complained about the behaviour of VNU Claritas and Consodata España, both of which have sent out questionnaires designed to allow for the building of databases under the guise of semi-official surveys.

Milan is to host the first international festival of non-profit communications. Festival Internazionale della Communicazione Sociale will run from March 26-28 1998.

Ursula Fuhrhop has been appointed chief executive of DDB Needham’s German operation, where she will share the duties of chairman with Paul Steentjes. Fuhrhop was previously managing director of BBDO, Dsseldorf.

BAT is to change the outer packaging of its Lucky Strike brand in Spain and incorporate new designs which carry messages relating to the senses, such as Full Emotion and Full Feeling.

Markenverband, a German trade collective grouping the interests of manufacturers of branded goods, has added a new division devoted to over-the-counter medicines. It is headed by Leo Mergel, managing director of SmithKline Beecham.

The Spanish government has fined four TV companies – Telecinco, Antena 3, RTVE and Sogecable – for carrying advertising relating to alcohol products above 20 per cent proof. The fines total 15 (63,500), 9 (38,000), 8 (34,000) and 5 million pesetas (21,000) respectively.

Springer & Jacoby (for Mercedes), SEA (for Deutsche Telekom) and Boebel/Adam (for Hessen Lotto) were the three recipients of Gold Effies at this year’s German version of the awards, which honour effective ad campaigns.

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