It’s getting very acronymonious

Diageo – It’s ALL Greek to us. (Speaking for GrandMet and Guinness shareholders and stakeholders, everywhere).

This is the name proposed for the GrandMet/Guinness merger. (The “vitality” of the name apparently echoes the pleasure which the brands give everyday to consumers everywhere. Hence Dia (Latin for “day”) and Geo (Greek for “world”).)

At a purported creative cost of 250,000, we should ask ourselves: Is this an example of Destroying Instantly All Good Ever Originated in the two great businesses to be merged, or merely a Desperately Inept Attempt by the Group to Explain its Objectives?

As a shareholder, I am concerned at the early profligacy of a group which is Dealing In Assets Generally Expected to be Optimised.

What is clear is that the use of creative agencies most often leads one to ask: Do Inspirational Agencies Grasp Everything Obscurely?

Maybe Deciding on Identity with Agencies Guarantees an Early Obituary for a company or brand, but at least marketers can take comfort that Dealing with Imbeciles Always Gets Excess budgets Offloaded quickly.

This is Definitely Ill-Advised Gobbledygook – Everyone’s Outraged. It may be that Drink Involving Alcohol Gets Everyone Obfuscated.

Name and address withheld on request

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here