It’s getting very acronymonious

Diageo – It’s ALL Greek to us. (Speaking for GrandMet and Guinness shareholders and stakeholders, everywhere).

This is the name proposed for the GrandMet/Guinness merger. (The “vitality” of the name apparently echoes the pleasure which the brands give everyday to consumers everywhere. Hence Dia (Latin for “day”) and Geo (Greek for “world”).)

At a purported creative cost of 250,000, we should ask ourselves: Is this an example of Destroying Instantly All Good Ever Originated in the two great businesses to be merged, or merely a Desperately Inept Attempt by the Group to Explain its Objectives?

As a shareholder, I am concerned at the early profligacy of a group which is Dealing In Assets Generally Expected to be Optimised.

What is clear is that the use of creative agencies most often leads one to ask: Do Inspirational Agencies Grasp Everything Obscurely?

Maybe Deciding on Identity with Agencies Guarantees an Early Obituary for a company or brand, but at least marketers can take comfort that Dealing with Imbeciles Always Gets Excess budgets Offloaded quickly.

This is Definitely Ill-Advised Gobbledygook – Everyone’s Outraged. It may be that Drink Involving Alcohol Gets Everyone Obfuscated.

Name and address withheld on request

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