Brief
Just days after promising his England manager Glenn Hoddle that he would cut back his commercial activity, the controversial Arsenal striker Ian Wright has emerged as the new face of the One2One mob-ile phone TV ads. Wright reveals that he would like to have a one-to-one conversation with the black civil rights leader Martin Luther King.
The advertisement, produced by Bartle Bogle Hegarty, is the first time footage of the assassinated leader has been used in a UK com-mercial. Wright follows the likes of Kate Moss, John McCarthy and Vic Reeves, who have also starred in the campaign.
