Train operator Eurostar is merging the roles of marketing director and sales director as part of a reorganisation aimed at expanding its brand and partnerships.
Adrian Watts, the UK sales director, is to take on the combined roles under the title of executive director, sales and promotion. Mark Furlong, who was launch marketing director for Eurostar, left earlier this month to help improve customer service at Virgin Group’s rail operation, Virgin West Coast. Virgin is part of the London & Continental Railways consortium which owns Eurostar in the UK.
The sales division, headed by Watts, is one of three new business areas at Eurostar. An executive director is being sought to head the other two areas, which are business development and additional revenues.
The business development executive director will head a team which will include six brand management specialists. The division will be responsible for developing new themed services such as the Eurostar ski train, which goes directly to the French Alps.
It will also work on new strategic partnerships such as Eurostar’s deal with Vodafone, providing customers with phones which can be used abroad.
Responsibility for advertising, which is handled by St Luke’s, as well as UK and international sales and promotions, will be handed to Watts under the restructure.