The Dairy is a stickler for accurary, so last week it was pleased to receive written clarification on how to refer to TBWA Simons Palmer Ltd.
Abbreviations such as TBWA, TBWA Simons or TBWA SP are simply unacceptable. However, should page constraints make a shorter version unavoidable, the agency may be referred to as Simons Palmer.
The considerate author of the clarification? Why, none other than agency boss Paul Simons himself. Funny that.