Virgin plans Net shopping

Richard Branson has unveiled plans to open up Virgin-branded travel, financial and music businesses to electronic shopping by the end of next year.

Virgin Megastore will be the first Virgin-badged business to enter the e-commerce sector, although it is owned by WH Smith. It will give consumers online access to the chain’s catalogue of CDs, videos, software and books.

Virgin Net is aiming to develop partnerships with other retailers which wish to develop electronic commerce under the Virgin banner.

Branson says: “To the consumer, there is a perception of inadequate security, possible fraud and a service involving missing or damaged goods. People need to deal with a brand they trust to have the confidence to shop online.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here