Coke revamps Santa Christmas packaging

Coca-Cola has designed new packaging for Christmas, which features Santa Claus once again.

The “beard and red-and-white coat” image of Santa was created by US artist Haddon Sundblom. Sundblom’s pictures, commissioned by Coca-Cola between 1931 and 1966, are credited with helping create the modern image of Father Christmas.

One of the paintings was featured on a Coke can for the first time last year. This year another, entitled They Remembered Me, will be used.

An updated version of the Christmas Caravan TV ad by WB Doner will also be on air this Christmas.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here