Coke revamps Santa Christmas packaging

Coca-Cola has designed new packaging for Christmas, which features Santa Claus once again.

The “beard and red-and-white coat” image of Santa was created by US artist Haddon Sundblom. Sundblom’s pictures, commissioned by Coca-Cola between 1931 and 1966, are credited with helping create the modern image of Father Christmas.

One of the paintings was featured on a Coke can for the first time last year. This year another, entitled They Remembered Me, will be used.

An updated version of the Christmas Caravan TV ad by WB Doner will also be on air this Christmas.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here