Cuban game is no family affair

Cuban travel company Cubanacan has prepared a brochure for the island, alluringly entitled “Do the Cubanacan”. The Diary can confirm, having recently visited the island, that many of the brochure’s claims hold true.

But Cubanacan has a little to learn about the sort of purple prose and euphemism that usually features in tour brochures. At the discotheque “Espanta Sueños” in the Caribbean town of Santiago the brochure explains “tourists mingle with Cuban models and entrepreneurs and dance to salsa and rhumba”.

Having visited that particular night spot, the Diary can think of other ways to describe “Cuban models and entrepreneurs”, which would be entirely inappropriate for a family paper such as this.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here