DIGESTS

The Austrian government has awarded 50 licences for the country’s first privately-run radio stations. Those selected, including Radio Eins and Antenne Wien, will be allowed to transmit from April 1 1998.

MTV Europe (right) has announced plans to further regionalise its services (MW August 14). Future changes include programming tailored for the Dutch and Scandinavian markets.

Manfred Stein has left his post as marketing manager of Lee Jeans Germany to take up the position of marketing director at McDonald’s.

Sixt, the car rental company, has apologised for an ad in which it criticised 500 German companies for not outsourcing their fleet management.

Assosalute, the Italian equivalent of the Proprietary Association of Great Britain (PAGB), is protesting a decision by the country’s authorities to reclassify laxatives as OTC products for which advertising is forbidden.

Grey has linked with German agency JK Werbeagentur in a partnership, JK Grey Communications, specialising in Japanese clients in Germany and German firms looking to expand in Japan.

Lexmark has signed a deal with Disney Interactive to market the latter’s computer games bundled with the company’s printers. The agreement covers Europe, the Middle East and Africa.

Manpower, the recruitment agency, has appointed BDDP to handle its advertising in Germany. The agency already handles the business in Holland and the UK.

Superga, the Italian fashion brand, is to add stores in Paris, New York and Miami to recent openings in Barcelona and Madrid, the first outside its home country.

Mattel is examining the possibility of opening a store in Barcelona devoted to Barbie and Barbie-related items.

Omnitel, the Italian phone company, is introducing its new mobile phone service, ‘City’, with a TV, print and radio campaign devised by Bassat Ogilvy & Mather, Madrid. Verba DDB Needham retains responsibility for corporate advertising.

Oliver Bohuon has been appointed head of SmithKline Beecham France.

Five trade marketing agencies, including Germany’s Partnerpool, HPS in London and Pluspoint & Partners, Rotterdam, have linked to form an international network, named TAC.

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