DoH highlights suicide with new ad campaign

Days after the suicide of INXS star Michael Hutchence, the Department of Health is launching an advertising campaign to tackle depression and lower the suicide rate in the UK.

A pilot press, cinema and radio campaign will be launched on December 15 in the Manchester region. After a trial, the campaign may be ex-tended nationally and onto TV.

DoH figures show suicides account for 20 per cent of deaths among young people aged 15 to 24. The new DoH campaign is aimed at males, among whom suicide is the second highest cause of death.

Creative work for the the Campaign Against Living Miserably (CALM) is by Ogilvy & Mather, and Davies Day devised the marketing strategy. The ads feature a confidential freephone number where men and boys can receive advice, guidance and counselling. The CALM campaign is intended to reduce the stigma associated with depression.

Davies Day says it will now seek private sector partnerships to widen the campaign’s reach. Those companies which have offered support include radio station Galaxy 102 and Manchester record label Factory Records.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here