Manning Gottlieb Media has picked up the 2m media planning and buying for Italian pasta sauce company Sacla.
BBJ, which has handled media for Sacla since its launch in the UK five years ago, repitched for the company’s business along with John Ayling & Associates and BJK&E.
It is understood that MGM will start on the campaign next month. In the past, buying has centred on bus sides and six-sheet posters, and a few short TV bursts.
The creative business, held by Mitchell Patterson Aldred Grime, is unaffected.
Sacla joint managing director Clare Blampied says the brand is strong in the speciality sector but the company now wants to build it in the premium sector also.
But she adds that she does not yet want to take on mass-market brand Dolmio.
The wet pasta sauce market is worth 120m in this country. Sacla has a turnover of 20m and has three ranges – Pastagusto, Pasta Pomodoro and Gli Antipasti. It claims to have introduced pesto sauce in jars to the UK.