Marketing gurus to revamp Tecno

Four of the UK’s most respected marketers have taken over the Tecno photo retail chain and plan to relaunch it as an independent expert outlet in digital camera technology.

Carphone Warehouse managing director Charles Dunstone and deputy managing director David Ross, Richer Sounds founder Julian Richer and Pizza Express chairman Luke Johnson are to acquire all 27 UK Tecno stores from Era Group.

The sale is expected to be completed by the end of the year.

Dunstone, Ross and Richer have all built their reputations on selling well-branded and marketed high technology in user-friendly environments.

They now aim to do the same as photo technology moves away from conventional camera technology to PC-based digital camera technology.

Johnson, who oversaw the Pizza Express flotation last year, brings in more business and marketing expertise.

Little has been announced in terms of marketing or branding for the new scheme.

Observers say the Tecno name is likely to stay in place, although the marketing strategy and spend behind the brand will probably be reviewed under new ownership.

The foursome have taken over with immediate effect, but there are no planned changes to Tecno’s management structure and no redundancies are expected.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here