Poster proves creative dearth

The photo used with Francis Goodwin’s letter about the state of poster creativity (MW November 6) illustrates perfectly the great failing of the majority of posters these days.

Could anyone decipher the name or logo of the advertiser? If it’s going to work in the street it should be possible to read them at this scale.

Ian Metcalfe

Director

SPS Advertising

Dunstable

Bedfordshire