Zebra grabs Electrolux’s 5.5m brief

Electrolux has appointed Zebra Media to its 5.5m media planning and buying business, centralising what has been a series of fragmented accounts.

The win is the first since the joint-venture media planning buying agency Zebra launched in April.

Zebra is a joint venture between Leagas Shafron Davis and Zenith Media.

The win follows a pitch against Mediapolis and Motive. Mediapolis holds the buying for AEG, with Young & Rubicam handling planning for the brand. Zebra already handles the planning and buying for Electrolux-owned Zanussi.

Zebra will now manage buying across all Electrolux’s white goods brands in the UK, including Zanussi, AEG, Tricity Bendix and Parkinson Cowan. Motive will continue to buy for Electrolux’s Floorcare division.

Electrolux group marketing director Ian Symes says: “Centralisation of media buying will allow us to maximise its brand differential and buying leverage while minimising costs.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here