George Pitcher is chief executive of issue management consultancy Luther Pendragon. Ten years after the Guinness trial, the DTI is publishing its report. George Pitcher details the lessons all marketers can learn from the affair.
Officials from sports threatened by a proposed Europe-wide ban on tobacco advertising and sponsorship lobbied Tony Blair for more time to find alternative backers at a meeting yesterday. Representatives from cricket, fishing, darts, snooker, golf, ice hockey and pool – which unlike Formula One motor racing would not enjoy exemption from an EU directive under […]
Satellite and cable station the Sci-Fi Channel has shortlisted four agencies to handle an estimated 1m-plus through-the-line account to promote the two-year-old station. Bartle Bogle Hegarty, CDP, HHCL & Partners, and DMB&B have presented to station executives, and a decision is due next week. EURO RSCG Wnek Gosper, which handled the launch of the station […]
The Marketing Week reputations league table was fairly static this year, but JWT managed to increase its lead at the top as AMV.BBDO’s performance faltered.
Rothmans has launched its cut-price Winfield cigarettes in Eire, positioning the brand as Australian and increasing speculation that it will subsequently be launched in the UK. Earlier this month, Rothmans announced it would put the Winfield brand on its Formula One Williams team, replacing the Rothmans name in a 30m switch which points to the […]
ITV unveiled its plans yesterday (Tuesday) to bolster its Christmas and winter viewing schedule with drama, documentaries and sport and more peaktime programming after News at Ten. Director of programmes David Liddiment, who was hired by chief executive Richard Eyre as part of a new management team determined to rejuvenate the network and stem audience […]
Publicis insists its bid to take over former partner True North is friendly. But observers discern a more devious agenda.
Britain’s financial services sector is failing to deal adequately with customer e-mail enquiries. Web-based enquiry systems barely beat traditional postal and telephone systems. Building societies, banks and insurance companies, which invite customer enquiries through e-mail addresses to Web-based enquiry forms, are offering an “inadequate level of response”, according to a survey by Incisive Research. Insurance […]
The Gaming Board has been struggling to keep up with the changes in the industry it monitors. Today a game the Government wants to ban goes live. Tonia Pearson must protect us from it.
The large sums involved in sponsorship mean events must stress opportunities beyond simple corporate hospitality and good PR, says Nick Higham. Nick Higham is BBC TV’s media correspondent.
Slowly but surely, Website advertising and sponsorship are gaining ground as media but once audiences expand, giving businesses the incentive to go online, commerce could be the real long-term revenue gatherer.
The nation does not need to see itself rebranded as New Britain, it just wants some decent economic management.
Unilever is gearing up for the multimillion pound launch of a new haircare range called ThermaSilk, in a major assault on Procter & Gamble’s number one brand, Pantene. Advertising for the worldwide launch will be handled by J Walter Thompson, which will unveil ads for ThermaSilk in the US through its New York offices next […]
Softbank Interactive Marketing, the Japanese-owned sales house which handles ad sales for Netscape, Lycos, Playboy and Carling Net, is planning a third-wave expansion of its European office network managed out of London. The company, which launched its London office in January, officially opened the doors to offices in Madrid, Hamburg and Paris – covering France […]
Attempts by UK businesses to develop electronic commerce are being hampered by lack of funding and boardroom commitment, and the internal failure of company departments to co-ordinate Internet strategy. Signs of foot dragging by major UK companies in backing e-commerce projects are contained in the second annual report into electronic commerce by consultants KPMG, which […]