STATUS QUO AT TOP OF CHARTS
Marketing WeekThe Marketing Week reputations league table was fairly static this year, but JWT managed to increase its lead at the top as AMV.BBDO’s performance faltered.
The Marketing Week reputations league table was fairly static this year, but JWT managed to increase its lead at the top as AMV.BBDO’s performance faltered.
The photo used with Francis Goodwin’s letter about the state of poster creativity (MW November 6) illustrates perfectly the great failing of the majority of posters these days. Could anyone decipher the name or logo of the advertiser? If it’s going to work in the street it should be possible to read them at this […]
Holland & Barrett, the health food retailer, is tripling its advertising budget to 2.25m and drawing on the marketing clout of new parent company NBTY.
When Marc Mendoza was appointed managing director of Mediapolis, his role was to take over the day-to-day running of the UK agency, leaving the grandly-titled chief executive officer Bob Offen free to look at the wider horizon. You know, international integration, long-term strategic direction, that sort of thing. But that does leave a big question […]
Scottish financial services group Martin Currie Investment Management has appointed The Union and The Media Business Scotland to its 1m account. The creative pitch was against 1576, WWAV Scotland and First Financial. The Union originally pitched with media independent Feather Brooksbank, but TMB Scotland jumped into the review at the 11th hour to pick up […]
Scottish Courage ales director Brian Sharp, who heads the consumer marketing for brands such as Newcastle Brown Ale and John Smith’s, is to take overall charge of marketing at the beer giant’s take-home arm, Scottish Courage Brands. Sharp replaces Nick Boyd, who left at the end of last month for a job outside the industry. […]
Scottish financial services group Martin Currie Investment Management has appointed The Union and The Media Business Scotland to its 1m account. The creative pitch was against 1576, WWAV Scotland and First Financial. The Union originally pitched with media independent Feather Brooksbank, but TMB Scotland jumped into the review at the 11th hour to pick up […]
Days after the suicide of INXS star Michael Hutchence, the Department of Health is launching an advertising campaign to tackle depression and lower the suicide rate in the UK. A pilot press, cinema and radio campaign will be launched on December 15 in the Manchester region. After a trial, the campaign may be ex-tended nationally […]
LVB Draft Worldwide is understood to be spearheading a direct marketing drive for Mercedes-Benz Germany across Europe, worth up to 20m. The agency is believed to have pitched against WWAV Scotland and Ogilvy One, although Ogilvy One denies it took part in the pitch. The brief is to train both the client in Germany and […]
Manning Gottlieb Media has picked up the 2m media planning and buying for Italian pasta sauce company Sacla. BBJ, which has handled media for Sacla since its launch in the UK five years ago, repitched for the company’s business along with John Ayling & Associates and BJK&E. It is understood that MGM will start on […]
BT and British Airways had more negative press coverage than any other British companies over the past quarter, according to Presswatch, a survey which assesses the quality of press coverage of 1,320 companies. BT was the most slated, with a negative rating of -2,545. Also lurking at the bottom of the table was BA with […]
Coca-Cola has designed new packaging for Christmas, which features Santa Claus once again. The “beard and red-and-white coat” image of Santa was created by US artist Haddon Sundblom. Sundblom’s pictures, commissioned by Coca-Cola between 1931 and 1966, are credited with helping create the modern image of Father Christmas. One of the paintings was featured on […]
Sue Slipman, director of the Gas Consumers Council, is calling on the regulator Ofgas to suspend Eastern Natural Gas from signing any new customers after the GCC was swamped with complaints by consumers whose gas supply had been wrongly transferred to Eastern. Scotland and the North-east of England opened to free gas supply competition at […]
BBC Worldwide has finalised a radical restructure for the UK which puts individual magazine publishing directors in charge of extending brands and personalities into other formats. The shake-up by managing director Peter Phippen means the end of the consumer products division, which focused on book, video and spoken word publishing for all BBC properties and […]
Electrolux has appointed Zebra Media to its 5.5m media planning and buying business, centralising what has been a series of fragmented accounts. The win is the first since the joint-venture media planning buying agency Zebra launched in April. Zebra is a joint venture between Leagas Shafron Davis and Zenith Media. The win follows a pitch […]