Why ITC must justify cut in fee for GMTV
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Operator risks outcry with its plans to introduce daily Lottery draws alongside existing weekly games
Nearly half the charities which raise money through affinity credit cards will dump the partnering bank once their contact has expired, says a survey. Affinity cards carry the brand of a fundraising organisation and are intended to generate loyalty for that organisation. Nearly a quarter of charities feel the banks fail to market the card […]
Healthcare insurer Bupa has appointed marketing consultant Pat Stafford as its new UK marketing director, following Bruce Tranter’s controversial resignation last month (MW October 2). Stafford, who has been working on a consultancy basis with Bupa, is a former senior marketing executive with British Airways and Mars. On January 12 next year she will take […]
Richard Branson has unveiled plans to open up Virgin-branded travel, financial and music businesses to electronic shopping by the end of next year. Virgin Megastore will be the first Virgin-badged business to enter the e-commerce sector, although it is owned by WH Smith. It will give consumers online access to the chain’s catalogue of CDs, […]
A cliché might be a cliché and the Diary is fully aware that a name is a name is a name. – But sometimes a trip to Somerset House with deed poll application form in hand is called for.
Production staff on Channel 4 soap Hollyoaks have been warned to avoid giving further “undue prominence” to brands, after an Independent Television Commission ruling that the Caffrey’s beer brand has been excessively exposed on the show. The public rebuke is the second time in three months that the ITC has found a broadcaster guilty of […]
The Labour Party Conference is not all hot air and plaudits for leader Tony Blair. Just hours after the conference backed a crackdown on crime, a delegate for shopworkers’ union Usdaw had his lip split open as he tried to break up a street brawl. Byron Merret, who works for Terry Suchard in South Wales, […]
British Airways is looking for a marketing director for its new low-cost airline which it aims to launch early in the new year. This week, the airline finally admitted that it would launch the airline, following months of speculation (MW July 31). The operation will be based in Stansted and run by Barbara Cassani, who […]
The Times’ predatory pricing policy has long been a thorn in the side of rivals but, if successful, the Competition Bill will curb the ambitions of those with the deepest pockets, says Lord McNally. Lord McNally is the Liberal Democrat spokesm
Bass Taverns has hired B&Q advertising manager Tim Gibson to take charge of marketing for the rapidly expanding Harvester and Innkeeper’s Fayre catering chains. Gibson joins with the title of brand manager for the two chains, but he will be in charge of a 3m advertising budget and other promotions and communications. At DIY chain […]
Field marketing is no longer a cottage industry. Marketing is going global and the independents will have to adapt if they are to survive.
Brand managers are recognising that POP must be more than just hot air. Interactive campaigns are needed to woo the wary, says Steve Helmsley.
Just days after promising his England manager Glenn Hoddle that he would cut back his commercial activity, the controversial Arsenal striker Ian Wright has emerged as the new face of the One2One mob-ile phone TV ads. Wright reveals that he would like to have a one-to-one conversation with the black civil rights leader Martin Luther […]
After opposing many of the policies of the Conservatives and backing Labour, George Pitcher now concludes that all governments are the enemy of business. George Pitcher is chief executive of media consultancy Luther Pendragon.