How to handle toothless tigers
Marketing WeekManufacturers and marketers face new and unfamiliar challenges in the Far East as the tiger economies go into decline. David Kilburn assesses how bad the situation has become.
Manufacturers and marketers face new and unfamiliar challenges in the Far East as the tiger economies go into decline. David Kilburn assesses how bad the situation has become.
Thomas Cook retail marketing director Dido Harding will take over as director of Thomas Cook’s interactive operations in February. Harding will remain in command of marketing at Thomas Cook UK Retail, which operates about 386 outlets in the UK, until a successor is found. Simon Vincent remains in charge of Thomas Cook’s direct-selling businesses. According […]
The people’s favourites grabbed the headlines this year, but those who live by the media can often die by the same means. Torin Douglas is BBC Radio’s media correspondent
Last Christmas, Marketing Week put on its Mystic Meg cap and made predictions for the coming year. In the light of the success of that venture, we decided a retrospective guide to the many dramatic events and changes of 1997 was infinitely pre
Lager brands Carlsberg and Castlemaine XXXX face the axe from thousands of pubs owned by Allied Domecq Retailing after the pub owner negotiated a new beer supply deal. The two brands, owned by Danish controlled brewer Carlsberg-Tetley, will be replaced by Whitbread’s Stella Artois and Scottish Courage’s Foster’s lager in many Midlands pubs. The move […]
ITV’s plans to build its sponsorship business received a boost last week when Toyota and Panasonic signed major deals for Christmas and New Year. But does the network risk alienating its other advertisers by cluttering up airtime with idents a
Tremendous news this week for BT: in an astonishing business coup the telecoms giant has managed to persuade advertising agency Abbott Mead Vickers.BBDO to fork out 288,000 for a new voice and data telecommunications system. Eager to share the glad tidings, BT rushed out a press release detailing the significance of this sale to “one […]
With life now more of a pantomime than the real thing, the final curtain is going down on the dames
For Marketing Week readers 1997 has been the year sponsorship took its rightful place in the marketing mix. Nike signed up the Brazilian national football team for 250m over ten years, Cadbury renewed its mould-breaking Coronation Street deal and BAT decided it liked Formula One sponsorship so much it bought the Tyrrell racing team. The […]
The Ministry of Sound nightclub will be the sole broadcast sponsor of featherweight boxer Prince Naseem’s World Boxing Organisation world title fight against Kevin Kelly, to be shown on BSkyB on Friday. The 1m deal for the fight, put together by BMP Optimum, includes break bumpers, opening and closing titles on live and delayed broadcasts, […]
Telecoms giant embarks on major review of business operations as ‘It’s good to talk’ is scrapped.
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Banks Hoggins O’Shea has won the 4m full-service account for Waitrose, the upmarket supermarket chain owned by the John Lewis Partnership. Banks Hoggins beat Delaney Fletcher Bozell and incumbent LLS Jaffe Keating to the multimedia account. Press and poster advertising, sales promotion, direct marketing and sponsorship are all part of the business. St Luke’s was […]
Film manufacturing giant Fuji has lost its top UK marketer Christopher Hobbs, who left last week. Hobbs, who joined the company 15 months ago from the consumer audio and video tape division of 3M (MW July 19 1996), has already been replaced by national sales manager Roger Moore. He is understood not have another job […]
Shell International is understood to be gearing up for a worldwide corporate advertising campaign through M&C Saatchi, which will run in addition to the advertising supplied by roster agencies J Walter Thompson and Ogilvy & Mather. Sources suggest the proposed M&C campaign is being pushed by Karen de Segundo, vice president external affairs at Shell […]