Brief

The famous Man in Black, Milk Tray’s icon for the past 30 years, will be replaced by a ‘contemporary’ couple in a new TV and cinema campaign through EURO RSCG Wnek Gosper. However, the strapline ‘All because the lady loves Milk Tray’ is being retained for the commercials, which break this week. Cadbury has spent more than 3m updating Milk Tray’s image.