KC creates Euro role in run-up to media review

Kimberly-Clark is creating the new post of European media director as it prepares for a full-scale review of its European media buying.

The sanpro-to-toilet tissue company confirms it is at the screening stage for the post, which would carry responsibility for media buying for all brands across all European markets.

A spokeswoman says: “The new post is required because KC has aggressive growth plans over the coming years, which will involve greater investment in media and will require greater management attention.”

Last month it emerged that KC was reviewing its media planning and buying, worth 23m in the UK (Register-MEAL) and handled by John Ayling & Associates.

The move comes just over a year after the last major review of the company’s media business, following KC’s merger with Scott Paper.

At that stage, The Network was awarded the French account. Universal McCann took the business in the Netherlands and German agency GFMO won the account in Germany.

KC’s European businesses account for nearly $3bn (1.88bn) of its $31.1bn (19.4bn) global sales. The company, which celebrates its 125th anniversary this year, manufactures global brands, such as Huggies and Kotex, and European brands including Andrex and Camelia.

Following the merger with Scott, KC was required to offload the Kleenex brand on toilet tissue and kitchen towels by European competition authorities, but can still use the Kleenex name on facial tissues.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here