Public wants Ryder Cup to become a ‘protected’ sport

Two-thirds of the country believe golf’s Ryder Cup should become a “protected” sport, shown live on terrestrial TV, according to the latest CIA Medialab Sensor survey.

The competition involves the cream of the world’s golfing talent, Europe versus the US. It is currently only available to subscribers of BSkyB, which has bought the exclusive viewing rights.

Surprisingly, the survey revealed that 56 per cent of viewers with cable and satellite also thought that the competition should be protected.

The survey results follow the Government-sponsored appointments of former sports stars such as Jack Charlton, as part of the review body that will decide if the UK’s list of protected sports should be ex-tended or contracted.

The list of protected sports includes: the Olympics Games, the football World Cup finals, the FA Cup Final, the Scottish FA Cup Final, cricket Test matches played in England, Wimbledon, the Grand National, and the Derby.

Cricket and rugby authorities claim their sports should be taken off the list as they need the revenue that could be earned from selling exclusive viewing rights to the highest bidder.

Anthony Jones, head of the CIA MediaLab, comments: “It is clear that most people wish to have free access to top sporting events through terrestrial broadcasting. Without prejudging the newly formed panel, it seems the present Government is more in favour of protecting sports than the previous administration.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here