NestlÃ© UK has restructured marketing for its grocery division in the wake of marketing director Tim Cryan’s move to head office in Vevey, Switzerland.
As director of marketing for the grocery division, Cryan oversaw a 15m ad spend (Register-MEAL) for all NestlÃ©’s coffee and milk brands, including NescafÃ©, NescafÃ© Gold Blend and Carnation evaporated milk.
Marketing for coffee and milks will now be split.
NescafÃ© new ventures manager Simon Hardy takes the new position of director of marketing, beverages, with responsibility for the NescafÃ© coffee, Nesquik and Coffee-mate brands.
Tony Fleming, head of milks business development and exports, will add marketing for milks and creams – including NestlÃ© milk and Carnation evaporated milk.
Cryan, who joined NestlÃ© 19 years ago and has spent three years as marketing director of the grocery division, is switching to the NestlÃ© head office in Switzerland, to work in the coffee and beverages strategic business unit.
A NestlÃ© spokeswoman says: “We are always looking at business structure and it is a good time to review when someone moves on.”