Briefs

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Dixons Stores Group is stocking NetStation set-top boxes, which offer Internet access and e-mail through standard TV sets, at 100 stores nationwide. The system, costing 300 plus 15 a month subscription to a dedicated Internet access provider, is aimed at tapping into consumer demand for Internet access in households without personal computers.

The Conservative Party has launched an electronic commerce drive to online supporters ahead of Christmas, offering a range of gift ideas including a William Hague baseball cap priced at 7, William Hague jigsaw for 3, and Tory tea mug for 3 (www.tory.org.uk/bookshop.html).

Barclays and BSkyB have signed up as launch advertisers for the Reuters/Digital Sportsweb site ,which launched last week (www.sportsweb.com).

Nominet, the national registry for all Internet domain names ending in ‘.uk’, has warned applicants against continuing the practice of registering well-known company names ‘with the express intention of selling them on at a profit’. The warning follows a successful High Court action by a group of advertisers, including Marks & Spencer, Burger King and Sainsbury’s, against two London men who had registered Internet addresses using their company or brand names.

WPP, the worldwide ad network and marketing services group, has launched its own corporate Website (www.wpp.com), offering news and games services as well as its own corporate information and contact details.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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