CWC hit by mailing gaffe

Cable & Wireless Communications, which runs ads backed by the song “Getting to know you”, appears to have encountered problems getting to know just who its customers are.

Cable & Wireless Communications, which runs ads backed by the song “Getting to know you”, appears to have encountered problems getting to know just who its customers are.

It has sent out letters thanking people for joining its network, but recipients say they have never spoken to the company.

It is unknown how big a gaffe CWC has made in its 50m campaign through Rapier Stead & Bowden, which has included a direct mail campaign to 1.5 million homes.

CWC says the inaccurate letters are merely an “occasional rare occurrence.” However, the switchboard operator manning its customer query line confirms it has had “loads” of calls from confused consumers.

CWC insists that no-one has been inadvertedly switched to the service.

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